Think of it this way. A website is like a brick and mortar storefront. You can build a beautiful store, decorate it to look nice, and have all sorts of fantastic items to sell, but what’s going to happen if you don’t have any staff to manage it? How will people know you business exists? You’ll essentially have a business that you poor your heart and soul into with no street exposure and no customer traffic.
You could have the most beautiful site on the internet, but if you don’t develop a proper marketing strategy to get people there, you’re likely going to fail in the long term. Having a website does not ensure that anyone will ever go to it or locate it. That’s where SEO, targeted marketing campaigns and professional lead generation come in.
We’ve seen this too many times. Clients don’t budget for marketing or they fail to follow advice we give on the necessity of personal content creation. We will always advise our clients on the best ways for them to make a lasting impact on the web, but it’s up to them to listen and do what must be done. Whether they have us personally handle these tasks, or they wish to handle them on there own, the important thing is that they get done!
A lot of work can be accomplished by a client for no expense, however they will have to be willing to put in the time and effort to make this happen. Paid advertising with Google AdWords or with various social media outlets is not necessary, although strategic marketing efforts are always rewarding. Ultimately it all comes down to budget and the time a client has to devote to these endeavors themselves.
If your business is in the Reno/Sparks/Carson City/Lake Tahoe area and you're looking for local support, please review our Nevada local assistance page or feel free to Contact Us to schedule a consultation. We're dedicated to helping businesses in our local community grow and thrive!
