White hat tactics emphasize a strategy that follows Google’s rules, while black hat tactics opt for a more aggressive approach that often bends or breaks the rules. Avoiding “black hat” SEO strategies is the best way to go for long term online success. Find out why.
Have you ever rented a car from a company like Avis, Alamo, Budget, Enterprise, or Hertz? Most people have, and you may have noticed something peculiar when you did. After all the documentation has been signed and you’re ready to take possession of the vehicle, they hand you the key. Except they don’t give you the key. Frequently, they instead hand you the keys – both of the car’s keys, stuck together on one unbreakable braided steel lanyard.
Many years ago, before the internet was a household commodity and before social media took hold of us all, face-to-face human interaction was a much more common occurrence. If you owned a business, and should the opportunity arise, you likely had a stack of business cards in your purse or pocket at all times, ready to pass out to possible clients, new business associates, and potential job seekers.
Recently, my roommate’s daughter came over to visit for the weekend. It was a very interesting experience for me to be around a young child for an extended period of time. I feel like the three days we all spent together gave me some new perspectives on what it’s like to be a young, fresh-faced little human who’s still learning new things every day.