The following blog article was written for New Sunrise Cleaning and Restoration.

Before we get too deep into this topic, there are certain levels of “clean” which we first must acknowledge and certain types of people who inhabit these differing levels of “clean” places to live. We can visualize this range as a “cleanliness pyramid”.

At the bottom of the pyramid, we have differing sub-levels of hoarders; some of whom haven’t seen their carpets in over 20 years. Right above the hoarders are the people who bought a vacuum at some point in the distant past, but forgot about it in the closet 5 years ago, and are usually living with a serious amount of filth on the floor. These are the people who think that “carpet cleaning” means picking up the popcorn, rocks, and obscenely-large clumps of cat fur off the floor.

Right above these folks are where most of us find ourselves. We vacuum a couple of times per month or when there is a considerable mess. Some of us may have a personal household shampooer to take care of spots made by careless kids and vindictive pets. Once in a while, we break down and shampoo a whole room, but it takes some serious effort or a very serious mess to motivate us. Finally, at the top of the pyramid, we have the severely obsessive clean freaks who perform all these tasks and more, often on a daily basis. But let’s take some time to focus on the average family and the normal level of what one might consider being “clean”. Forget the outliers for now. Let’s focus on normal.

For most, regular vacuuming and shampooing of one’s rugs, carpet, and upholstery might seem like enough to maintain a cleanly household, even when pets and kids are removed from the equation. This common view of cleanliness is all well and good, but is it really enough? Just how clean are your carpets, and is your cleaning equipment really getting the job done, or are you being left with more than you realize?

Your Carpet Isn’t As Clean As You Think

Do you vacuum your carpets at least once a week? If not, take note that this is the recommended number of times in which this task must be done in order to maintain relative cleanliness, and this doesn’t take into consideration those homes with heavy foot traffic or extra messy little ones.

Most of us think that normal vacuuming and an occasional run over the carpet with the Bissel is enough to keep dirt, grime, stains, and household contaminants at bay, however, this is rarely, if ever the case. While you can maintain decent-looking carpets with regular vacuuming, shampooing, or steam cleaning regimen, over time, you simply need to break down and call in a professional to get the job done right. It’s not your fault, and it’s not that you aren’t doing a good job. Most households simply don’t have the kind of tools and high-grade equipment necessary for a serious deep cleaning job. That’s where we come in!

Homeowners need to keep in mind that if they want to maintain presentable carpets that last for years, most large-scale carpet manufacturers require professional shampooing services to be performed every 12 – 18 months. Most manufacturers also recommend steam cleaning methods, like those used here at New Sunrise Cleaning & Restoration. This is because this method penetrates deep into the carpet fibers and pad, breaks down really tough stains, and allows the dirt and contaminants to be easily released and removed.

Another bonus to using the steam cleaning method is that much of the moisture created in the cleaning process is removed from the carpets; allowing them to dry faster and leaving less chance for odors to form or remain in the home. Realistically, you should plan for a full-scale professional cleaning service to visit your home at least once a year. Doing so will heavily extend the life of your carpet, not to mention the way that freshly cleaned carpets help to brighten up a room and remove nasty lingering odors.

The “Do It Yourself” Method

There are other reasons that having your carpets professionally steam cleaned is the best way to go. Those of us who have a “Do It Yourself” carpet shampooer have probably noticed that there are some drawbacks of taking care of a task like this by yourself. First of all… TIME.

Using an inadequate shampooer to deep clean your carpets is an extremely time-consuming task, especially if you have a large home with lots of heavy furniture. You can easily spend hours moving your couches, TV stands, tables, chairs, and beds so you can spend even more time doing a deep vacuum run and then multiple runs with the shampooer to get those heavy traffic areas of the house. It can be exhausting, and usually, your carpet may look better, but just not good enough. It’s nearly impossible to remove those deeply ingrained stains that you’ve been trying to get out of your carpet with products that simply can’t get the job done. Better to just call in the pros at New Sunrise Cleaning & Restoration and let them do the proverbial dirty work.

Another negative aspect of using standard carpet cleaning products is the leftover residue. Most store-bought carpet and upholstery cleaning solutions leave behind soapy residue and can take hours upon hours to fully dry. Then, after going to all that work, you are left with carpets filled with soap scum which will likely only make future vacuuming and shampooing more difficult as the residues allow dirt to latch on and stick the carpet fibers even easier than before.

Leftover water can also aid in the growth of mildew and reintroduce the smell of odors you thought you had permanently dealt with previously. Finally, having wet carpets means the mess can be tracked onto tile, leaving a dangerous transparent slick solution all over the floor. One wrong move and you’ve got a slip and fall disaster on your hands.

Get It Done Right!

Regularly scheduled shampooing and deep steam cleaning is necessary to protect your investment and your family. Don’t forget that much of the dirt in your carpets is composed of small rocks and rough particles. Over time and even with consistent personal care, these sharp, jagged little dirt particles will tear apart the fibers of the carpet. As we’ve noted, shampooing and then failing to remove all the moisture can cause mold to grow in often unnoticed spots like under the carpet and padding. Toxic molds can make your pets and family very ill and contribute to the very low air quality found in most households.

Ultimately, if you vacuum regularly and hire a professional carpet cleaning company to deep clean your home on a yearly basis, you’ll be able to maintain a fresher, more beautiful home and your carpets can last for upwards of 15-20 years before they need to be replaced.

If you feel like it’s finally time to get your carpets looking, smelling and feeling like new, then it’s time you gave New Sunrise Cleaning & Restoration a call! We’re here to make your life easier, happier and healthier. Contact us now and find out why we’re a 5 STAR RATED company on both Yelp and Facebook. Our local company based in Sparks, NV promises customer satisfaction and guarantees the best cleaning ever!

You can reach us by phone at 775-800-1429 or by email at

We look forward to booking your next carpet cleaning appointment today!

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