Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users and followers will share with their social network to help a company increase brand exposure and broaden customer reach. Management of this type of marketing is referred to as Social Media Management.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization, SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons, or promoting activity through social media by updating statuses, tweets, blogging, and vlogging.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management, and it is very important when managing and marketing an online business.
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