I’ve Heard the Term “SEO” Marketing. What Does it Mean?

Search engine optimization, or SEO, is the process of improving a website’s rank on search engines like Google, Bing, and Yahoo. Having your website show up higher than your competitors on these services naturally leads to more visitors and customers discovering your site.

While there are industry standard techniques used to help improve your rank, SEO techniques are subjective and can be thought of as an art form. Our SEO services are designed to provide the biggest impact at prices that make sense for small and large business alike.

So does my business need SEO services? Yes, in some form or another. Many people are surprised to learn SEO isn’t a single process that takes place. Google has thousands of different factors it weighs in on in order to rank your website. How fast your site loads, ease of use on mobile, how long people stay on your site, security features, and more are all taken into consideration by their algorithm.

On-page search engine optimization is almost always a good idea. This ensures your website is coded to correct standards and the content on your website is structured properly. This makes Google happy, as it allows them to find relevant data easier, and gives you a boost within their ranking system. A good SEO campaign will always include a targeted blog campaign in order to build up the amount of relevant content on your site.

Off-page search engine optimization is more complex and primarily involves something called “backlink” building. These are links on other websites pointing to your website. Getting authentic quality backlinks is very time consuming and difficult. Some agencies will try to “game” the system by creating fake backlinks. This technique is referred to as “black hat” link building, and Google is very good at figuring out if a backlink is fake. If you’re caught, you can drastically fall in ranking and be completely blacklisted from Google searches.

Remember, if it sounds too good to be true, it most likely is. Real results take serious time and effort.


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